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work

  Clients:


Lassie Natural Way
for Classic Media
Category:Web
Project Date:2006
Link: Lassie
 

Classic Media owns and operates some of the world’s most recognizable brands. Lassie, Rocky and Bullwinkle, Richie Rich, Rudolph the Red Nosed Reindeer, and Underdog to name a few.

When launching a new pet food line for Lassie, Classic Media approached Nocturnal Marketing to implement a full web analytics suite and manage their SEO and SEM strategy. Quantifying ROI allowed the marketing director and brand manager to visibly demonstrate campaign effectiveness and led to a successful product launch.

  
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